Paint The Town Red

Musings on the after-hours arts, culture, media, and technology events attended by Matt Caldecutt, a specialist in new media public relations, and the home of The Consortium List, a list of such events published weekly and updated during the week. [Editor's Note: The views expressed in this blog are my own.]

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Diddy Pays for Your New Year’s Cab Ride to the Next Bar

(via kmaverick)

The city didn’t go for Sean Combs’ offer to donate $1 to local charities if they refashioned the New Year’s Eve ball to resemble “the blue stone of Ciroc,” a vodka he promotes.  So now[,] he’s offering free cab rides to New Year’s Eve drunks.  He will work with the [NYC] Taxi and Limousine Commission to have teams distribute debit cards, good for one taxi fare up to $15, in Times Square that night between 11 PM and 3 AM.  Diddy-centric advertisements for the plan are appearing now on taxi backseat TVs.  The cards are available only to “adult consumers,” so shitfaced 15-year-olds won’t get a free ride from Diddy.  Bibulous grown-ups are encouraged by Combs to celebrate with Ciroc, the “Official Vodka of New Year’s Eve.”

The Village Voice


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