Diddy Pays for Your New Year’s Cab Ride to the Next Bar
(via kmaverick)
The city didn’t go for Sean Combs’ offer to donate $1 to local charities if they refashioned the New Year’s Eve ball to resemble “the blue stone of Ciroc,” a vodka he promotes. So now[,] he’s offering free cab rides to New Year’s Eve drunks. He will work with the [NYC] Taxi and Limousine Commission to have teams distribute debit cards, good for one taxi fare up to $15, in Times Square that night between 11 PM and 3 AM. Diddy-centric advertisements for the plan are appearing now on taxi backseat TVs. The cards are available only to “adult consumers,” so shitfaced 15-year-olds won’t get a free ride from Diddy. Bibulous grown-ups are encouraged by Combs to celebrate with Ciroc, the “Official Vodka of New Year’s Eve.”